Apparently ‘normcore’ is a ‘thing’ in fashion. So now it is ‘normal’ to dress ‘normally’.
Confused? Well, let clothing brand Gap help you out. Their autumn advertising campaign tells us all to ‘Dress Normal’, which from them makes sense as they have sold the world ‘basics’ such as jeans, sweatshirts and t-shirts for decades. What makes even more sense is that they have used 63-year-old Oscar-winning actress Anjelica Huston to front their new campaign. We approve, particularly as there is as much an art to dressing down as there is to dressing up.
I saw Anjelica once at a party in LA (my best friend lived there briefly many moons ago as she was engaged to a Hollywood film editor) and Ms Houston simmered quietly in a corner speaking to nobody and wearing a big floppy black Seventies-style hat. Not normal but fabulous.
Anyway, Gap’s marketing chap says: “Finding your own version of ‘dress normal’ is an art – my normal is different from your normal, and that’s the essence of the campaign.” We’re going to follow the GAP campaign with interest and pull out looks and basics that we think you’ll love.
By Lynnette aged 46
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All products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.
6 comments
You mean “dress normally” ! That was my reaction when I saw your title…until I read the post. The adverb is dead, at least in the U.S. It never fails to throw me. For example, When people say they “eat healthy”, I ask “healthy what?”
That said, I enjoy your blog tremendously.
It’s GAP’s terminology, not mine! But I take your point and thank you for your lovely comment!
Jane, I realized that when I read your post. And GAP is American, so….
sorry.. been a long old day 🙂
Think we cracked the art of dressing normally many moons ago – if we didn’t we wouldn’t sell any clothes. #NormalforNorfolk !
I think you have hit the nail on the head, Jane. I work in marketing for a travel business and my “normal” is very different from the normal of my best friend who is a solicitor. That being said, we both agree that the most “normal” thing we do is take our bra off as soon as we decently can 🙂