L’Occitane Almond Youthful Velvet
L’Occitane barely puts a foot wrong in beauty world, but I’ll say right now that I don’t like the ‘youth chasing’ element of this product. It’s really okay to want to nourish your skin and for it to feel smooth and silky without the connotation that this would imply younger and therefore better. We can enjoy soft and nourished skin at any thanks, without any desire whatsoever to turn back the clock. However, the claims are quite impressive – I just think it could be better worded in this day of being more respectful of beauty phases.
L’Occitane Almond Youthful VelvetBoth the serum (£38) and the Velvet Balm (£42) feel delicious on the skin – silky and hydrating. The L’Occitane Almond Youthful Velvet range is based on skin care for the face so it’s tackling things like fine lines and firmness, alongside hyper pigmentation (and age spots but I don’t think in these enlightened times we call them that any more do we L’Occitane?) except this time for the body.
The Almond range is hugely successful for L’Occitane.. a light, blossomy, powdery scent and richly hydrating and a real treat for the skin. One of the big sells on the L’Occitane Almond Youthful Velvet is that your skin will look much smoother with the texture more even – surely that isn’t age relevant.. doesn’t everyone want that?
I haven’t put these two to the 28 day test, but will very likely use on and off.. I don’t let a L’Occitane Almond product go to waste lightly. But, as for monitoring my ‘age spots and slack skin’.. no thanks.. as long as it feels just lovely, smells pretty and looks hydrated and healthy, I’m ok.
L’Occitane Almond Youthful Velvet launches in May.
Transparency Disclosure
All products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.
12 comments
Hi Jane, just a thought that went through my mind: what if l’Occitane (and the others) choose to use the Youth element because they think this what the consumers want..? That maybe being a body moisturiser isn’t “enough” and we want more bang for our buck (which most of us would, given the price!)?
I know.. tricky… I think though that all brands should use more respectful language around the older beauty community. I think there’s no need for words like ‘saggy’, ‘crow’s feet’ or ‘deep wrinkles’… lots of women I speak to are more comfortable with their bodies and it’s just accepted that they should of course want to look younger. Looking better, or feeling you do, isn’t necessarily looking younger… it’s the whole beauty industry thing of frightening you in to buying a product! x
Totally agree with you on that point, overall there is too much age-related lingo that is being thrown at us (in a bad way) & that needs to stop (it’s on par with the Fat Girl Slim nonsense from Bliss!)
But l’Occitane doesn’t strike me as the type of brand who would shovel those terms down my throat in the bid to make me buy products, and I thought it was funny they used the term “youthful” without actually making any claims related to how exactly the product help to a more “youthful” body… hence why I think they just felt like they had to slap a little something extra on the label, and what is it that most female consumers (especially the ones who can afford l’Occitane) want? The promise of youth I guess…
BTW, I used to read the Beauty+ (at the grand age of 29!) but I can’t see the link anymore??
Beauty+ still exists but I’ve brought it over onto BBB – just in the middle of doing the techy changes so it will be much more obvious. Basically, it was too difficult to run two sites and actually, beauty is for everyone.. suddenly it didn’t really make sense to sideline older women somewhere else. In a couple of weeks there will be a link to it on the BBB site, but it will direct you to B+ posts within BBB if that makes sense.
Good to know! And yes, it makes sense: One site for all women! 😉
This whole range sounds beautiful! I love Almonds!
Stephanie xxxx
http://missstephanieusher.blogspot.co.uk/
https://www.bloglovin.com/blogs/hope-freedom-love-3436251
I’m a beauty therapist and like you have an innate hatred of the term ‘anti-aging’. The problem is, it has become a catch-all term for certain issues (lines and wrinkles, loss of elasticity, skin that is not as bright etc). It’s become shorthand in the same way Strictly Come Dancing has become ‘Strictly’.
Nonetheless I refused to used the term in any of my salon literature. But it’s actually quite hard to find a replacement! What would have been an anti-aging facial I have now called ‘The Rejuvenation Facial’ for example.
I hope that in time, the phrase will be phased out to be replaced with something more positive, or at least less offensive.
Lucy
http://www.moonandstarsbeauty.com
You’re so right that finding alternative terms is difficult! I use Beauty+ to imply that it’s a further phase of beauty – I just believe that women go through many beauty phases in life and one isn’t better or more desirable than another; it’s just different. But I hear you…. I’ve wracked my brains!
I’m glad it’s not just me who finds it difficult thinking of alternative terms for anti-aging. Beauty+ is great and I interpret it as beauty with a little something extra. Maybe beauty plus wisdom or life experience or self-aceptance after years of battling unrealistic expectations 🙂
it’s a tricky one.. we need a whole new word for that thing!
This range sounds beautiful and I am intrigued by it. I love so many of L’Occitane’s products as they are such good quality. I may have to add this to my wish list.
Beth x
http://www.hellobeth.co.uk
This sounds divine, anything with almonds get a thumbs up from me, although I’m a big fan of this brand I tend to splurge out now and again as it’s quite expensive for bodycare products.
Dressed in the City ♥♥♥