[unpaid/sample/affiliate/ad] I’ve got Wiki to thank for providing me with an overview of the MCM label which has only been in my peripheral vision until now. If you, like me, wonder what MCM stands for, it’s Michael Cromer Munich. Founded in 1976, MCM (apparently) had something of a reputation for being an ostentatious brand and hit its heights in the 90’s with 250 branches worldwide. However, Michael Cromer was investigated for tax evasion which threw the brand into harder times meaning that the trademark rights were sold. Worldwide rights hopped from a Swiss financier to the Sungjoo group, a South Korean business, and in fact, that’s where its popularity surged again with 70% of global sales taking place in Asia. Michael Cromer died in 2007. MCM is best known for its luxury leather goods such as purses and backpacks – all monogrammed with the brand logo. If the fragrance you see here was an actual backpack you could kiss approximately £900 goodbye :-). So, a quick history lesson for me as much as anyone but this brand has not been on my radar until recently.
The logo, incidentally, is called Cognac Visetos. Nobody seems to know why. You might think, from the look of the fragrance, that it would be masculine and leathery – that was my first thought. I also think it looks a tad like Louis Vuitton luggage. However, although this is described as a floral wood, the woods are soft, ambered and vanilla-ish. It’s described as unisex which I didn’t really feel to be true at the opening of big raspberry notes with a side order of jasmine which is distinctly flowery and feminine, the dry down is far more masculine in the traditional categorising of fragrances.
I’ll run you through the notes, but for me the predominant ones are fruit, jasmine and soft woods: raspberry, apricot, jasmine, white peony, violet leaf, white moss, vanilla, sandalwood and sheer ambrox. Prices start at £52 for 30ml 50ml (collector’s version reduced from £70 to (and I think it’s cute) £52.50 HERE) – 50ml is £70 HERE (with a free gift – unclear what it actually is) but The Fragrance Shop have loads of options including a necklace which, if you have a Korean boy band loving teen, would probably raise your status to an all time high in the gifting stakes and costs £23 HERE. The Fragrance Shop has a membership scheme which lowers the prices considerably – definitely worth taking a look at if you shop for perfume often.
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