[unpaid/purchase/affiliate] This is another of my new (to me) brand purchases from Superdrug who seem to have taken on a lot of similar brands firmly targeting Gen Z. It looks so much the same as so many others that I really struggled to find a point of difference – the ‘About Us’ section gives no clue to who might be behind it, if indeed there is any one particular person and it wasn’t just algorithm generated in the office of a venture capital company. I would find it hard to feel any loyalty to such anonymity and can’t see it as any more than an impulse purchase brand. It’s suddenly making all the stalwarts – Bobbi, Guerlain, Givenchy for example – look more tempting for a comfort buy because they feel familiar and – yes, friendly!
I picked out this shade, Peach Please, because it’s the kind of bright coral that quite suits me but there are loads of colours to choose from. In terms product quality – it’s not bad at all. The brand has the leaping bunny certification and is vegan. The finish is satin so there’s a bit of flattering sheen and the colour intensity is good. It feels buttery (contains almond butter), soft on the lips and it lasted well. It’s got a floral fragrance that’s not overpowering and didn’t give me that strange back-taste that you can sometimes get with lipstick. The quality is well above (in my view) the £7 price, but the packaging is a plastic hell with a double wrap layer (that I had to cut off with a knife) – weirdly, it looks worse than it actually is! The colour swatches on the website have extra sheen put on them (a variety of carefully spaced light effect dots – thank you Photoshop) that doesn’t exist in real life.
Overall, I’m pleased with it although I think it will end up in the drawer of forgotten things but if you want a quick and non-pricy colour boost, they’re HERE, non-affiliate HERE.
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All products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.
3 comments
My first thought on their website was it feels similar to Colourpop and I would like a UK answer to Colourpop!
I had a little look on Companies House (one of my favourite weird hobbies up there with searching planning applications for houses on RightMove with weird layouts…) and it seems to be just one owner/founder building it up over the last 5 or 6 years
Ah well done – yes Companies House is quite a popular haunt for me too! But didn’t think to do it this time… thanks for the extra research! I liked the lip product but there just isn’t a point of difference.. there are so many ‘samey’ brands at the moment not really doing anything new or being innovative. Maybe I’m too old :-))
No you are right- just from the photo I first thought it could’ve been from Collection or Barry M or a couple of other Superdrug stocked brands but then the website was a bit Colourpop-y. Colourpop seems to have managed to keep an online personality while still growing hugely – I could read dissertations on that!