[unpaid/sample] Lifting mascaras rarely provide any lasting height to lashes but I’d say the sustained lift in this formula is its absolute selling point. Successful lift – i.e. keeping lashes curved upwards giving a more open look to the eye – does depend somewhat on the lashes before anything else. If you have an abundance of poker straight lashes, it’s going to be a challenge for any formula. But, if you have a natural, gentle curve, the new Victoria Beckham Beauty Future Lash Mascara will do a good job of amplifying that.
There’s definitely a luxury feel to the packaging – it isn’t your average plastic tube… there is some weight and gloss to it that feels cool and reassuringly heavy.
Of course, this is my very favourite type of brush for creating well defined lashes that don’t look overloaded. It’s also ideal for short or sparse lashes because you can get it really close to the lash roots and therefore coat everything. Speaking of coating – I immediately thought of it as a tubing formula. However, it doesn’t claim to be tubing, instead citing Instant Removal Technology (IRT), but I can’t find out anything else about that. I think it’s tubing, they’re not saying specifically that it is, so who knows for certain! I can tell you that it doesn’t flake one bit. Future Lash comes off with water (press a damp cloth to your lashes and swipe gently downwards) although you can use oil if you wish. The formula uses plant based polymers, is enriched with shea butter and niacinamide for softer and stronger lashes (over time) – and it doesn’t give crispy looking lashes no matter how many coats you pile on. Two was fine for me because it’s a very deep black but keep going for more volume. It’s for you if you like precision definition and longer looking lashes that are easy to clean off. It’s not for you if you like fat brushes and tons of volume. Future Lash is £26 HERE.
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All products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.
11 comments
Thank you so much for the review, I’ve been very curious
So welcome x
Yes, that sounds like a tuber to me – maybe the plant polymers work slightly differently and that’s why they don’t/can’t call it a tuber? Or branding.
I love a tubing mascara; it’s the only kind I can wear without getting panda eyes. Thank you for the review.
It’s interesting that they just don’t use the tube word which made me doubt myself – but you could well be right about the different ingredient. You’re so welcome 🙂
Sounds interesting though I just can’t get into VB and her brands. Just looking at the box – it has 4.8ml which isn’t much content for a premium mascara. Most are 6ml-8ml these days, not so long ago contents were closer to 10-12ml (which is still the case of a lot of high street brands).
That’s true – you are paying more for less but I guess it’s whether you can identify with the brand and want to own it which is what most luxury brands trade on. The brands that mystify me more are the new ones that nobody has ever heard of who want huge amounts for their products… I don’t know who buys them :-))))
That’s a hard sell if ever there was one! I baulked at the price of Louboutin a while back but I guess if you have plenty money the sky is the limit for sure. Same applies to Aerin Lauder for me. I don’t quite get the price points, lovely as the scents are.
Affordability is relative though, isn’t it. My brows shoot off my head sometimes but I try not to pre-judge people’s budgets – hopefully I’m giving a balance of price points – that’s the aim anyway!
And this is why we love following you Jane 🙂 I love the fact you cover all price points in a constructive way. Nothing like a high street high performer in my book!
Thanks so much Chrissie – and I agree!
I didn`t even know Victoria Beckham had a mascara, brilliant read with everything covered, thanks so much for sharing.