Comments on: L’Occitane Almond Youthful Velvet

By: Jane

Jane — Tue, 21 Apr 2015 21:37:57 +0000

In reply to Lucy. it's a tricky one.. we need a whole new word for that thing!

By: Lucy

Lucy — Tue, 21 Apr 2015 15:29:31 +0000

In reply to Jane. I'm glad it's not just me who finds it difficult thinking of alternative terms for anti-aging. Beauty+ is great and I interpret it as beauty with a little something extra. Maybe beauty plus wisdom or life experience or self-aceptance after years of battling unrealistic expectations :-)

By: Elrese

Elrese — Tue, 21 Apr 2015 10:50:41 +0000

This sounds divine, anything with almonds get a thumbs up from me, although I'm a big fan of this brand I tend to splurge out now and again as it's quite expensive for bodycare products. Dressed in the City

By: Beth

Beth — Tue, 21 Apr 2015 10:38:42 +0000

This range sounds beautiful and I am intrigued by it. I love so many of L’Occitane’s products as they are such good quality. I may have to add this to my wish list.

Beth x
http://www.hellobeth.co.uk

By: Jane

Jane — Tue, 21 Apr 2015 08:46:24 +0000

In reply to Lucy.

You’re so right that finding alternative terms is difficult! I use Beauty+ to imply that it’s a further phase of beauty – I just believe that women go through many beauty phases in life and one isn’t better or more desirable than another; it’s just different. But I hear you…. I’ve wracked my brains!

By: Lucy

Lucy — Tue, 21 Apr 2015 07:29:43 +0000

I’m a beauty therapist and like you have an innate hatred of the term ‘anti-aging’. The problem is, it has become a catch-all term for certain issues (lines and wrinkles, loss of elasticity, skin that is not as bright etc). It’s become shorthand in the same way Strictly Come Dancing has become ‘Strictly’.

Nonetheless I refused to used the term in any of my salon literature. But it’s actually quite hard to find a replacement! What would have been an anti-aging facial I have now called ‘The Rejuvenation Facial’ for example.

I hope that in time, the phrase will be phased out to be replaced with something more positive, or at least less offensive.

Lucy
http://www.moonandstarsbeauty.com

By: Cy

Cy — Tue, 21 Apr 2015 07:18:14 +0000

In reply to Jane. Good to know! And yes, it makes sense: One site for all women! ;)

By: Stephanie Usher

Stephanie Usher — Mon, 20 Apr 2015 21:48:56 +0000

This whole range sounds beautiful! I love Almonds!

Stephanie xxxx
http://missstephanieusher.blogspot.co.uk/
https://www.bloglovin.com/blogs/hope-freedom-love-3436251

By: Jane

Jane — Mon, 20 Apr 2015 15:54:25 +0000

In reply to Cy.

Beauty+ still exists but I’ve brought it over onto BBB – just in the middle of doing the techy changes so it will be much more obvious. Basically, it was too difficult to run two sites and actually, beauty is for everyone.. suddenly it didn’t really make sense to sideline older women somewhere else. In a couple of weeks there will be a link to it on the BBB site, but it will direct you to B+ posts within BBB if that makes sense.

By: Cy

Cy — Mon, 20 Apr 2015 15:00:01 +0000

In reply to Jane.

Totally agree with you on that point, overall there is too much age-related lingo that is being thrown at us (in a bad way) & that needs to stop (it’s on par with the Fat Girl Slim nonsense from Bliss!)
But l’Occitane doesn’t strike me as the type of brand who would shovel those terms down my throat in the bid to make me buy products, and I thought it was funny they used the term “youthful” without actually making any claims related to how exactly the product help to a more “youthful” body… hence why I think they just felt like they had to slap a little something extra on the label, and what is it that most female consumers (especially the ones who can afford l’Occitane) want? The promise of youth I guess…

BTW, I used to read the Beauty+ (at the grand age of 29!) but I can’t see the link anymore??