[unpaid/purchase] I couldn’t let this pass me by – an ‘anti-ageing’ product with a picture of a teenager on the box. The Maybelline Anti-Age Perfector 4-in-1 is a concealer, a powder, a corrector and a BB Creme all in one although the difference between a corrector and a concealer is a mystery.
I can safely say this ‘mousse’ is only anti-ageing to those who have no needs in that area. Usually, brands can get away with labelling things anti-ageing if they whack a bit of sunscreen in it but I am completely failing to see what can be anti-age about this product given that there is no SPF. It does conceal and it does give a kind of blur effect on the skin (mildly) but despite claims to the contrary, settles into fine lines and pores. If you have no lines or open pores then it won’t settle and there’s not one single older model that I can see on their websites. In the US, the same product is called Instant Age Rewind. The one thing that this product does do is mattify. Bizarrely, it’s recommended that you avoid layering with products containing Zinc but doesn’t say why – I can only think it’s because it is silicone based and they won’t work together.
If you have smooth, spot free, unlined skin, this will probably give you all the said effects quite nicely as well as nudging you into the assumption that you need to look younger no matter how young you are in the first place. According to YouGov, only 17% of Maybelline customers are aged between 40-54. Maybelline Anti-Age Perfector 4-in-1 is £13.99 HERE.
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8 comments
Oh dear. Another case of where were the adults in the room perhaps? We really don’t need this kind of messaging at all.
In the after shot the model is also clearly wearing full make up which is several shades of fakery and photoshop or so it appears to my eye.
I guess gorgeous Christy Turlington is no longer one of the Maybelline faces? She was starting to look “embalmed” to quote you Jane in some of her Maybelline campaigns. Come on Maybelline you can do so much better!
We’re trying so hard not to pass on the negative stuff we learned about ageing to our young friends/family so it’s really not helpful for a beauty brand to pass it on for us!
What a liberty!! I don’t buy Maybelline, but if I did then I would stop on the strength of this ridiculous product. I think someone at Maybelline needs to wake up and smell the coffee.
exactly!
Are Maybelline hoping for a TikTok trend with this product???? The packaging looks terribly “J.M.L infomercial” cheap to me, so I can’t see it being popular off the shelf in Boots. I’ll stick with looking for the No.7 items you mentioned earlier in the week.
I am loving my No7 buys. Really impressed with them (and wearing them both now!)
Weirdly, in America, the Instant Age Rewind looks a giant version of the concealer and is super glowy — a bit like CT Flawless Filter — whereas we seem to have Dream Matte Mousse shoved in a tube ♀️
that is weird!